Brand Strategy: Social Impact Startup

01 — Challenge

^{This project aimed to design and launch the website of an Instagram community called "The Village for Single Parents" into a socio-economic disruptive startup.}

^{The website was planned to be a one-stop ecosystem for its target audience, Indian single parents, addressing their systemic, societal, familial, and legal issues.}

^{The tone of voice needed to be empathetic, warm, and personal, just like the startup's founder, Ms. Laila Zafar, envisioned.}

02 — Solution

^{My ideation was to address the visitor, i.e., a single parent, by addressing their pain points, creating unique content and service deliverables, and showcasing how my client’s brand was a never-before-seen solution to their real-life problem.}

^{The website was designed to be minimal yet address major pain points. Using simple sentences, gradient colours to accent action, & impact words, the whole website offered the target visitor hope and understanding.}