01 — Challenge
Dynatrade Group is a legacy U.A.E. automobile service brand that needed to revamp its entire website. Even though it enjoyed an excellent word-of-mouth brand identity, the website and its content were old and outdated, and no search engine optimization had ever been done.
Hence, other competitor brands ranked higher on Google search results, and inbound organic leads were very few.
We needed to spruce up, audit, develop, and update the entire existing website from scratch.
02 — Solution
We decided to conduct a site audit, take stock of missing content, cluster topics, and add top SEO keywords and phrases to the webpage copy.
We added, edited and polished almost 15000 words for all of the website copy. Content clusters and pillar topics were created, and FAQs based on SERP results were added.
The top-notch designers redesigned the website to be updated in terms of design aesthetics, adding pictures, icons, and images for all website copy and making sure the website loading times were blazing fast.
03 — Deliverables
Content clusters were set up, covering all SEO keywords and phrases. All major aspects of automobile servicing had their own page, copy, sub-copy, and other relevant information.
FAQs answering top SERP results were organically placed throughout the website copy under relevant sections to maximize page relevancy and topical authority.
04 — Results
Within three months of launching the new website, we achieved a 124% improvement in lead calls, 3rd and 4th results in Google SERPs, and an 89% uptick in service conversions.
+124%
increase in lead conversion
+89%
increase in visitors
15,000
words replaced during our collaboration
3rd & 4th
organic SERP ranking