Content Strategy: Automobile Service Brand

01 — Challenge

^{Dynatrade Group is a legacy U.A.E. automobile service brand that needed to revamp its entire website. Even though it enjoyed an excellent word-of-mouth brand identity, the website and its content were old and outdated, and no search engine optimization had ever been done.}

^{Hence, other competitor brands ranked higher on Google search results, and inbound organic leads were very few.}

^{We needed to spruce up, audit, develop, and update the entire existing website from scratch.}

02 — Solution

^{We decided to conduct a site audit, take stock of missing content, cluster topics, and add top SEO keywords and phrases to the webpage copy.}

^{We added, edited and polished almost 15000 words for all of the website copy. Content clusters and pillar topics were created, and FAQs based on SERP results were added.}

^{The top-notch designers redesigned the website to be updated in terms of design aesthetics, adding pictures, icons, and images for all website copy and making sure the website loading times were blazing fast.}