Social Media Copy Spec Ad: Ride Hailing Company
01 — Insight
Christmas time in Canada can get really cold and chaotic very fast. A vast majority of people in the GTA region descend to downtown Toronto for shopping, sightseeing, or taking part in the festivities.
There is a lot of incoming traffic, which causes kilometre-long traffic blocks during peak hours. Everyone is rushing to get things done before and during the big holiday season.
Driving and getting about in such scenarios is extremely stressful, leading to road rage, accidents and other incidents. But you still have to go to Christmas parties, find time to shop for gifts and cook food for get-togethers.
02 — Idea
It helps to alleviate stress, keep calm and get things done in the shortest time from the comfort of your home at the click of a button.
03 — Execution
Uber Rides
This copy concept calls out the infamous "Gardiner Expressway traffic rush," which is a constant pain point for people trying to reach downtown Toronto.
It positions Uber as the safer, stress-free Santa sleigh, driven by top-rated Uber drivers.
Uber Eats
This addresses the seasonal cravings as they are exposed to content on social media and other channels. Also, people hosting events and parties might lack time to get everything sorted.
It positions Uber Eats as the easiest way to get anything from a wide variety of cuisines and restaurants, delivered in the shortest time.
Uber Packages
This addresses the busy schedule of most people studying or working and how much they need to get done in a little time.
Uber is positioned as the ultimate Christmas saver, akin to Santa's elf, getting packages delivered right to the doorstep without the hassle of wasting time driving and shopping.
